Player Targeting and Data Mining
Our operating partners can use the built-in player targeting, dynamic filters, and data mining system to create targeted campaigns and offers quickly and efficiently. They can also monitor and compare campaigns in A/B-like tests, which offers peace of mind that they are working to your best advantage.
The optional behavioral segmentation system uses Artificial Intelligence and machine learning to segment players based on their behaviour, giving operators the ability to offer super-targeted recommendations and execute sophisticated retention campaigns. The opportunities for player segmentation are almost infinite, with campaigns being targeted by age, sex, individual games, VIP and non-VIPs, entry point, and even the type of device used.